What Is SEO ? | How can SEO benefit you

SEO stands for “Search Engine Optimization”.

SEO is important in digital marketing because this is the process of optimizing your website so that search engines like Google are more likely to show your webpage to people’s search results, making your page rank higher in the algorithm.

SEO is a FREE tool that will allow you to reach a wider audience and increase organic traffic to your page. This allows to benefit the user’s experience by satisfying the user’s search needs.


Understanding how search engines work

Google is the most popular search engine, their purpose is to provide answers as quickly as possible to any search query.

Their result pages consist of paid search results and organic search results. Google makes revenue from the paid pages as they rank them higher. However, Google does not get any profit from the non-paid pages, Google delivers the “organic” results based on the relevance and quality they find on the page.


Basics of how SEO works

To apply SEO to your website you must take advantage of the relevant keywords in titles, adjust your meta descriptions and schema markup accordingly to the page’s content, provide structure to your pages with the use of headlines, and optimize the URLs with descriptive keywords.


Why is SEO important? | Benefits of SEO


      1. Increased visibility: SEO helps your website rank higher in search engine results pages (SERPs), making it more visible to potential customers. When your website appears higher on the first page of search results, you attract organic traffic and increase your online visibility.

      1. Organic traffic: SEO drives organic traffic to your website, meaning people find your site through search engines without paid advertising. By optimizing your website for relevant keywords, you can attract high-quality traffic that is more likely to become customers.

      1. Improved user experience: SEO involves optimizing various aspects of your website, such as site structure, navigation, page speed, and mobile responsiveness. When users have a positive experience on your site, they’re more likely to stay longer, engage with your content, and potentially convert into customers or take desired actions.

      1. Brand credibility and trust: Ranking high in search results signals to users that your website is trustworthy and relevant.

      1. Competitive advantage: SEO allows you to stay competitive in the digital landscape. By implementing effective SEO strategies, you can outperform competitors, attract more customers, and increase your market share.

      1. Long-term results: While SEO requires ongoing efforts and optimization, the results can have a lasting impact. Unlike paid advertising which stops generating traffic once you stop paying, SEO efforts can continue to drive organic traffic and provide value over time. By consistently improving your website’s SEO, you can maintain and enhance your online presence, attracting customers even when you’re not actively investing in advertising.

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